Got leftover budget? Turn it into high-impact branded merchandise with these 5 strategic tips.
As the year winds down, businesses often find themselves with remaining budget that they must spend wisely. Branded merchandise is an effective way to make the most of these funds, providing lasting value while enhancing engagement with customers, clients, and employees. Unlike other marketing tactics, branded merchandise creates a tangible connection to your brand, serving as a long-lasting touchpoint that reinforces loyalty and recognition.
Continue reading for a step-by-step guide to help you maximize your remaining budget through branded products, ensuring your investment delivers maximum impact.
Start by auditing your current inventory to understand what you already have. This involves identifying which items are in stock, reviewing their performance, and analyzing trends to determine what resonates with your audience.
Take note of popular items that have performed well throughout the year. These are great candidates for replenishment. On the flipside, identify underperforming products and consider creative ways to repurpose or bundle them with more popular items.
For example, if branded notebooks aren’t moving, pair them with high-demand items like premium pens or water bottles to create an attractive gift set. This strategy not only clears out old inventory but also enhances perceived value.
To maximize your return on investment, focus on merchandise that provides the greatest visibility and usability. High-impact items are those that recipients use frequently and in public settings, extending your brand’s exposure over time.
Popular examples include:
When selecting items, consider their relevance to your target audience and the longevity of their usefulness. Investing in these high-impact pieces ensures your brand stays top of mind.
Bundling is a smart way to stretch your budget while giving recipients a sense of added value. By grouping items together, you can create a package that feels substantial without incurring significant extra costs.
Successful bundle ideas include:
Bundling also allows you to move slower-selling items by including them in an attractive package alongside more desirable products. This approach enhances the overall appeal while reducing inventory waste.
Leverage the power of seasonality to create timely and relevant branded merchandise. As the holidays and winter months approach, consider items align with the season or upcoming company events.
Examples of seasonal merchandise:
Seasonal merchandise not only resonates with recipients but also demonstrates that your brand is attentive to the moment, enhancing its relevance and appeal.
To make the most of your remaining budget, take advantage of volume discounts offered by suppliers. Buying in bulk allows you to lower the per-unit cost, making it easier to stretch your funds.
Focus on ordering staple items that have broad applicability across various initiatives, such as branded pens, notebooks, or T-shirts. These essentials have a long shelf life and can be used for events, client gifts, or employee incentives in the months ahead.
By planning for future needs now, you not only save money but also position your brand for success in the new year.
By following these five steps, you can maximize your remaining budget with branded merchandise that delivers long-term value. From assessing inventory and prioritizing high-impact items to using bundles and leveraging volume discounts, each strategy helps ensure your spending is both strategic and effective.
Don’t wait—start planning your year-end branded merchandise strategy today! For personalized assistance or additional tips, reach out to our team. Let’s work together to make the most of your budget and leave a lasting impression.
Reach us by phone or email at +1 734-468-3625 or dtoney@helm.com.
For over 80 years, Helm has been helping brands enhance their appeal and inspire loyalty through our evolving set of unique, customizable, and client-focused services. Your brand is our passion.